We are proud to find our brand heritage in Rio de Janeiro, a distinctly diverse city with a hugely varied demographic, famed for its Carioca culture of openness and inclusivity, welcoming all with open arms.
With this special edition photography project, we bring the faces behind our muse city. Take a walk down the calçadão that contours the littoral lines of Copacabana and Ipanema; saunter through the Cidade Maravilhosa through our lens, and meet the people woven through.
Rio owes its rich character and entirely unique jeitinho to its famously charming inhabitants, all united in by their shared Carioca spirit: an easy-going attitude that embraces others, takes pride in their city and above all, celebrates life at every moment.
We honour and say thank you to the people of the city that has provided us with so much more than inspiration- muito obrigado a todos Cariocas!
Photography by Alex Bramall